In a effort to clean up the over abundance of low quality content in its SERPs, Google implemented an algorithm update in late February that has some sites reeling from its effects. As most everyone knows, Google often changes its algorithms by weeding the field but this latest update has virtually plowed under the rankings... Read More
To put it simply, mobile marketing is marketing with or on a mobile device. Many are wondering if mobile marketing is for them and questions regarding terms such as SMS and App can be confusing for the uninitiated. As with any marketing endeavor, becoming educated is tantamount in making the decision as to whether mobile... Read More
Has Google Instant Search changed SEO? Now that it has been around for a while, let’s take a look and assess its impact. When Google Instant was launched in the early autumn of 2010, there were those in the search engine optimization business who fully expected it would render SEO virtually impossible to perform. Adapting... Read More
A common misconception for many website owners is the mistaken belief that multiple domains for the same business, containing the same offerings/services, will somehow ensure their success and eliminate the competition. Some will even go so far to try and hide these multiple domains when SEO is being implemented and the client will only disclose... Read More
While most companies are at least familiar with SEO, there are still many who do not fully understand why their website might need optimization or exactly what to expect in the way of the benefits…or what questions to ask. It is a fact that SEO is a vital process for a successful business model; however,... Read More
As a rule, there is nothing mysterious or difficult when it comes to link building. It is usually a simple process of publishing your articles, requesting a few directory listings, bookmark links or blog posts from guests, just to name a few. The problem occurs when you do not have a strategy behind your course... Read More
Black-Hat SEO tactics are unethical techniques used to achieve higher rankings for your website in the SERPs and should be avoided at all costs. Despite the fact that they are usually a waste of time, there are still those out there in the SEO industry who continue to practice these tactics and pocket the money... Read More
Search Marketing is a $16 billion dollar industry that includes search engine optimization (SEO) and pay per click ads (PPC) which presents ample opportunities for small businesses to link up with customers when they are looking for services and products to purchase. Despite being an excellent opportunity for businesses to increase online sales, Search Marketing... Read More
In order to take full advantage of the search engines, here are a few guidelines to utilize when building your website. The Structure of URL’S Abstain from using ID’s for your URLs. In order to help with SEO, and make it easier for your visitors to know what the page is about, change your URLs... Read More
If you are new to search marketing, you need to be aware there are consequences for duplicate content, imposed by Search Engines, when it is detects large amounts of text that has been copied from other sources on the web. Although some believe you are merely being filtered out of the SERPs (search engine results... Read More
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